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Ontological Consumer Research: An existential-phenomenological endeavor into concepts, methodology and tourist experiences in Norway
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This work claims that ontological consumer research alters our directedness as researchers because the existential-phenomenological meaning of being explicitly resumes a novel horizon in which we understand the field of consumer research. The most important consequences for the subject matter of consumer research are that the horizon, within which we understand a product, the consumer, experiences, and even marketing, is enlarged. The consumer becomes a temporal and intentional being that, at any time, may question the contemporary conditions within which s/he exists. Methodologically, the suspicious hermeneutical questioning becomes an important emphasis for conducting research. This version of h… More >>
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Doing Research Projects in Marketing, Management and Consumer Research
Product Description
llustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research project…. More >>
Doing Research Projects in Marketing, Management and Consumer Research
Tags: Consumer, Doing, Management, marketing, Projects, researchRelated posts


